Tackling Climate Inaction
open access
Tackling Climate Inaction
How a social identity approach matters to climate communication
How does this knowledge-action gap arise? Also, it is striking that people who initially state that they do not worry about climate change, later seemingly contradict themselves by saying the opposite: “I am extremely worried.” Why is that? And how should climate change communication be adapted to meet these challenges and encourage climate action? This case is an example for a broader approach of a next level research communication.