"Innovations are often more like gambling than an investment" (Hauschildt et al., 2016, p. 403)

The development of innovation ideas and projects into successful solutions on the market is a major challenge and the result is still very low success rates (section 1.1). Success factor research and other studies have identified poor quality in the evaluation and selection of innovation ideas and projects as one of the reasons for this very low success rate (section 1.2). This gives rise to the need for a new evaluation methodology and also the objective of this thesis, which is presented in section 1.3. Finally, section 1.4 defines the requirements for the new evaluation methodology in order to be able to develop a methodology that is as effective and application-orientated as possible.

Report of research semester – Summer term 2023

THWS Business School

Technical University of Applied Sciences

Würzburg-Schweinfurt

Prof. Dr. Gerhard Hube has been Professor for "Strategic Innovation Management" at the University of Applied Sciences for Applied Sciences Würzburg-Schweinfurt and responsible for the Master's program "Integrated Innovation Management".

ISBN: 978-3-86856-032-9

DOI: https://doi.org/10.53174/UAS/WS/2024